EATING THE BIG FISH How Challenger Brands Can Compete Against Brand Leaders

Judul

: EATING THE BIG FISH How Challenger Brands Can Compete Against Brand Leaders

Pengarang

: Morgan, Adam

Penerbit

: John Wiley

Kota Terbit

: New Jearsey

Tahun Terbit

: 2009

No. Panggil

: 658.827 MOR

Edisi

: 2

ISBN

: 978-0-470-23827-1

Klasifikasi

: 658.827

Kolasi

: xxiv, 336 hlmn, 23,5 x 16 cm

Bahasa

:

Lokasi

: Ruang Baca FE